Attitude and Perception towards Coffee Consumption Effects: Insights from College Students in Mumbai

Coffee is one of the most consumed beverages in world. It highly among many parts India. Various studies concentrate on effects consuming coffee and consumer’s behavior purchasing products related to coffee. Less focus their effect college students. Therefore, aim this study was determine consumption habits perception its students Mumbai. The performed using convenient sampling method with a sample size 234 studying different colleges from This collected information about characteristics participated, intake majority consume Using factor analysis, major factors affecting daily basis identified. more during important academic activities such as project work or examination days. Due burden exams, increase hours performance.